Yokohama signs on as Extreme E/Extreme H official tire supplier
Yokohama will be the tire supplier for the final Extreme E races in Saudi Arabia next month as well as the inaugural FIA Extreme H World Cup.
The Japanese brand replaces Extreme E founding partner Continental, which has been the series’ tire supplier for the last four seasons. Yokohama will supply a prototype tire based on its GEOLANDAR X-AT all-terrain product, and constructed using 38 percent renewable and recycled raw materials.
“We are delighted to welcome Yokohama to the Extreme H family,” said Extreme E managing director Ali Russell. “As we break new ground in hydrogen motorsport, having a tire partner with a proven track record of high performance and sustainability is critical.
“Yokohama’s innovation and global reputation make them an ideal collaborator as we push the boundaries of what’s possible – both on and off the track.”
Yokohama has a storied history in motorsport, and off-road motorsport particularly, supplying tires for cars, trucks, and buggies in desert racing, short course racing, stage rallying, and until last year, the rallycross-like Nitrocross series.
“We are honored to partner with Extreme H at this landmark moment in motorsport history,” said Takayoshi Omae, associate officer, acting head of consumer tire product and marketing planning division of Yokohama Rubber. “For this world's first hydrogen racing event, we will supply a prototype of our GEOLANDAR X-AT. The prototype also features renewable and recycled raw materials.
“We see participation in Extreme H as part of our efforts to maximize the sales ratio of high-value-added products in our consumer tire lineup and to contribute to the realization of a more sustainable world through our cutting-edge technologies and high-performance products.”
