Industry News

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Hot Shot’s Secret™ Increases ODSS Support: Signs 3 Year Title Sponsorship (2026-2028) and Official F

April 16th 2026

Hot Shot’s Secret, the leading manufacturer of high-performance race oils, fluids, and lubricants for diesel motorsports, announces a major increase in their support for the Outlaw Diesel Super Series (ODSS). In advance of the opening event at Rudy’s Spring Truck Jam in Rockingham, NC, this month, H …

Rockstar Energy joins Reddick title sponsors at 23XI

April 16th 2026

Rockstar Energy has joined 23XI Racing and will serve as a primary sponsor for Tyler Reddick in the NASCAR Cup Series.The spring race at Talladega Superspeedway (April 26) will be the first of select events in which the company appears on the No. 45 Toyota for the Daytona 500 winner. Rockstar Energy …

Potential races in America’s Northeast, Brazil and Japan all on IndyCar’s radar

April 16th 2026

The IndyCar Series is experiencing an uptick of new interest that could bring additions to its future calendars.Along with a potential return to international travel in the coming years, longstanding efforts remain in motion to find a regular home for racing in the Northeast, and together, the globa …

Construction ramps up on Bristol Dragway's new concrete racing surface

April 16th 2026

Progress continues at a rapid pace as construction crews brought out the big equipment today to pour concrete and provide a new race surface at Bristol Dragway from the starting line to the eighth-mile mark.The project has been in the works for a couple of months and today crews were able to pour th …

O’Gara joins IndyCar as VP of competition for race engineering

April 16th 2026

The IndyCar Series has hired veteran race engineer and team manager Mike O’Gara as its new VP of Competition, Race Engineering.O’Gara departs Chip Ganassi Racing after 12 years where he was a fixture in its IndyCar program, ran its IMSA WeatherTech Sports Car Championship and FIA WEC efforts, and re …

RACE INDUSTRY NOW Webinar & Podcast - APRIL 22

April 15th 2026

Wednesday, April 22 at 9:00 AM PST:Episode #618 - "Airflow Matters: Inside aFe POWER Performance Filters" by aFe POWERFeaturing Stuart Miyagishima, EVP, Sales & Marketing, Engineer and co-founder of aFe POWER; and George Chiang, Manager, Filtration Products, aFe POWER. Hosted by Brad Gillie from …

Speedmaster Partners with Melanie Johnson as Primary Sponsor for the 2026 NHRA Season

April 15th 2026

Speedmaster has partnered with Top Alcohol Dragster driver Melanie Johnson as primary sponsor for the 2026 NHRA season. The partnership marks an expansion of Speedmaster's motorsport presence — adding Top Alcohol competition alongside the company's existing primary sponsorship with John Force Racing …

Fifth Edition of the Sustainable Championships Index™ Launched

April 15th 2026

Enovation Consulting, in collaboration with Professor Paolo Taticchi, Professor of Strategy and Sustainability at UCL School of Management, has released the fifth edition of the Sustainable Championships Index™ (SChI™).The 2026 SChI™ assesses the sustainability performance of 89 four-wheeled and two …

EPARTRADE Race Industry Now Explores the Mechanics of Profitable Racing E-Commerce

April 15th 2026

“Engineering Online Revenue: Building a Profitable Racing Parts Store” — presented by Data Here-To-There (DH2T)In a rapidly evolving motorsports landscape where digital presence is no longer optional, EPARTRADE’s Race Industry Now webinar series delivered a deep technical dive into what it truly tak …

RACE INDUSTRY NOW Season 7 – Weekly Webinar & Podcast by EPARTRADE

April 15th 2026

Wednesday, April 22 at 9:00 AM PST:Episode #618 - "Airflow Matters: Inside aFe POWER Performance Filters" by aFe POWERFeaturing Stuart Miyagishima, EVP, Sales & Marketing, Engineer and co-founder of aFe POWER; and George Chiang, Manager, Filtration Products, aFe POWER. Hosted by Brad Gillie from …

Western World Championships expands to three-straight nights at Casa Grande’s Central Arizona Racewa

April 15th 2026

The 2026 edition of the Western World Championships has expanded to three-straight nights of racing at Casa Grande’s Central Arizona Raceway on October 22-23-24.The 59th annual running of one of dirt track racing’s most prestigious events will feature three consecutive sprint car doubleheader nights …

IndyCar to use current engine in first tests with new chassis

April 15th 2026

The IndyCar Series says its plans to start testing this summer with prototype versions of its new-for-2028 Dallara IR28 chassis remain unchanged. But with the 2028 engine regulations in an unfinished state, having all aspects of IndyCar’s next competition model ready to turn laps at the same time wi …

Funny Car driver Tim Wilkerson to be inducted into Illinois Sports Hall of Fame Class of 2026

April 15th 2026

The Illinois Sports Hall of Fame will induct NHRA Funny Car racer Tim Wilkerson into its Class of 2026, honoring his outstanding career and lasting impact on the sport of drag racing.A native of Springfield, Ill., Wilkerson has built a remarkable legacy in the NHRA as one of the sport’s most respect …

Geobrugg recognized with top FIA environmental accreditation

April 15th 2026

The Fédération Internationale de l’Automobile (FIA) Environmental Accreditation Programme is a framework designed to help motorsport and mobility stakeholders measure and enhance their environmental performance. Geobrugg has been awarded the three-star Environmental Accreditation by the FIA, making …

Participants in the EPARTRADE Webinar Series Include:

April 15th 2026

Zak Brown,Chief Executive Officer, McLaren Racing; Chip Ganassi, Owner of Chip Ganassi Racing; Rick Hendrick, Owner of Hendrick Motorsports; Jimmie Johnson, 7-Time NASCAR Cup Series Champion and Co-owner of Legacy Motor Club; Adrian Newey, Chief Technical Officer of Red Bull Racing; Roger Penske, Fo …

You are in! Welcome to this session of RACE INDUSTRY NOW!

April 15th 2026

The Presentation will Start Today at 9:00 AM PST / 12:00 PM EST:Episode #617 - "Engineering Online Revenue: Building a Profitable Racing Parts Store" by Data Here-To-There (DH2T)Featuring Stephanie Benger, Marketing Director, DH2T; and Nathan Hadley, Owner, Corvette Realm. Hosted by Brad Gillie from …

PRI names Bresnahan as managing director

April 15th 2026

Performance Racing Industry (PRI) has named Doug Bresnahan as Managing Director, bringing nearly two decades of commercial leadership from professional motorsports to one of the industry's most essential organizations.The managing director will oversee PRI's daily operations, including the annual PR …

IndyCar adopts single-car Fast 6 qualifying for remaining street races

April 15th 2026

The IndyCar Series is taking the single-car qualifying process it trialed during the Arlington Grand Prix’s Firestone Fast Six and making it a season-long feature at the remaining street races.Continuing with Saturday’s run for pole position at the Acura Grand Prix of Long Beach, and returning later …

Warren Diesel Injection Named Title Sponsor of Full Pull Productions – USA East for 2026

April 14th 2026

Full Pull Productions – USA East, the newly-added regional division of the IHRA Pro Pulling Series, proudly announces Warren Diesel Injection as their title sponsor for the 2026 season.In addition to the title naming rights, Warren Diesel Injection will also be the title sponsor of the Run What You …

Formula E appoints Will Brown as Chief Commercial Officer

April 14th 2026

Will Brown will join the Executive Leadership Team, reporting to CEO Jeff Dodds, with responsibility for leading the ABB FIA Formula E World Championship’s global commercial strategy and accelerating the growth of its partnership ecosystem.An accomplished commercial leader with a strong internationa …

Former Mercedes engineer Dan Milner joins Williams F1 team

April 14th 2026

Atlassian Williams F1 Team has appointed Dan Milner as chief engineer – vehicle technology.Milner joins the team after 20 years of association with Mercedes, most recently, a 14-year stint with the Brackley-based organization across the Honda, Brawn and Mercedes-AMG Petronas F1 Team eras. Milner con …

DH2T Celebrates Turn 14 Distribution Outstanding eCommerce Integrator Award

April 13th 2026

Data Here-to-There (DH2T) is celebrating being named Outstanding eCommerce Integrator by Turn 14 Distribution as part of its Integration Partner Standards Program. The inaugural 2025 award recognizes DH2T as a technology partner that meets rigorous integration standards while consistently delivering …

High Limit Racing announces partnership with University of Northwestern Ohio (UNOH) as Official Educ

April 13th 2026

Officials of the Interstate Batteries High Limit Racing are pleased to announce a new partnership with the University of Northwestern Ohio (UNOH) as the “Official Educational Partner” for 2026 and 2027. The University of Northwestern Ohio (UNOH), located in Lima, Ohio, is known worldwide as a leader …

Pirelli develops bespoke P Zero R tires for Audi RS 5 and RS 3 Competition Limited

April 13th 2026

Bespoke versions of the Pirelli P Zero R have been developed for the new Audi RS 5 and RS 3 Competition Limited. Designed to balance everyday usability with track performance, the tires have been developed with a focus on improved grip and shorter braking distances. Audi RS was among the first to ad …

RACER Creator Summit unveils speaker lineup for Long Beach Grand Prix Week

April 13th 2026

The RACER Creator Summit, a new industry event exploring how the creator economy is reshaping motorsports and automotive culture, has confirmed its program and speakers ahead of its debut April 16 at the Edison Theater in downtown Long Beach.Held during Long Beach Grand Prix week, the half-day summi …

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