Turn 14 Distribution Announces Winner Of T14 X Superpro Toyota Sequoia TRD Pro Giveaway

January 30th 2026

Turn 14 Distribution has officially announced the winner of the T14 x SuperPro Toyota Sequoia TRD Pro Giveaway, marking the conclusion of a months-long build and testing program capped with a dealer-exclusive promotion. Built with real-world performance in mind, this 2023 Solar Octane Toyota Sequoia …

Participants in the EPARTRADE Webinar Series Include:

January 30th 2026

Zak Brown,Chief Executive Officer, McLaren Racing; Chip Ganassi, Owner of Chip Ganassi Racing; Rick Hendrick, Owner of Hendrick Motorsports; Jimmie Johnson, 7-Time NASCAR Cup Series Champion and Co-owner of Legacy Motor Club; Adrian Newey, Chief Technical Officer of Red Bull Racing; Roger Penske, Fo …

RACE INDUSTRY NOW, The Weekly Webinar Series From EPARTRADE

January 30th 2026

The next season of Race Industry Now, the weekly webinar series from EPARTRADE, will premiere in March 2026.To watch past episodes, please scroll down and click on the "Watch Recording" links. To search through the entire library, please CLICK HERE To look at the list of industry speakers, …

Miller Industries becomes Official Towing and Recovery Equipment Partner of NASCAR

January 30th 2026

NASCAR announced today that Miller Industries Inc. (NYSE: MLR), the world’s leading manufacturer of towing and recovery equipment, has strengthened their presence in the sport and agreed to a long-term deal to serve as the Official Towing and Recovery Equipment Provider of NASCAR. Under the agreemen …

Tim Cindric returns to Penske

January 30th 2026

Tim Cindric’s next job in the sport will be with a familiar group as Team Penske’s former president has accepted an offer to return and serve as Scott McLaughlin’s race strategist with the No. 3 Team Penske Chevy IndyCar program.The surprising development comes with a role that will be limited to ra …

MissionH24 accelerates hydrogen innovation with AVL Racetech simulation technology

January 30th 2026

AVL Racetech has joined MissionH24, a program led by H24Project and the Automobile Club de l’Ouest (ACO)  focused on developing hydrogen-based, zero-emission powertrains for endurance racing. AVL Racetech (the motorsport division of Austrian tech company AVL) provides advanced vehicle simulatio …

USAC adds $20,000 to National Drivers Championship

January 29th 2026

The Mike Curb USAC National Drivers Championship returns for 2026 with an increased $20,000 reward going to the driver who accrues the most combined points throughout the USAC national season.The honor encompasses attaining points throughout each and every points-paying USAC Silver Crown, AMSOIL Nat …

SPEEDMASTER SIGNS MULTI-YEAR DEAL AS CO-PRIMARY SPONSOR OF JOSH HART’S TOP FUEL DRAGSTER

January 29th 2026

 John Force Racing (www.johnforceracing.com) and Speedmaster (www.speedmaster79.com) have reached agreement on a multi-year partnership for the global leader in high-performance automotive parts and motorsports culture to serve as the co-primary sponsor, with Burnyzz Speed Shop, of the Top Fuel …

FOX expands NASCAR coverage to Mexico, Latin America

January 28th 2026

FOX reaffirmed its position as the undisputed leader in the sports media industry in Mexico and Latin America by announcing the addition of NASCAR to its screens starting Feb. 1. This strategic partnership not only expands FOX’s already robust portfolio of broadcast rights, but also reflects its goa …

Goodyear to debut new left-side tire for Bowman Gray Clash

January 28th 2026

Goodyear will unveil a new tire for the first on-track competition of the NASCAR Cup Series season, debuting redesigned left-side rubber for Sunday’s Cook Out Clash at Bowman Gray Stadium (8 p.m. ET, FOX, MRN Radio, SiriusXM NASCAR Radio).The new left-side tires will pair with familiar right-sides, …

Fox Sports and NASCAR Studios have announced a new documentary about the death of Dale Earnhardt

January 28th 2026

Fox Sports and NASCAR Studios have announced a new documentary about the death of Dale Earnhardt, which will premiere the week leading into the season-opening Daytona 500.“We’ve Lost Dale Earnhardt: 25 Years Later” will air at 10 p.m. ET, Feb. 12, on Fox Sports 1 following the two qualifying races a …

Google Cloud becomes principal AI partner of Formula E

January 28th 2026

Formula E has announced a multi-year partnership with Google Cloud, which has been named principal artificial intelligence (AI) partner of the ABB FIA Formula E World Championship.The partnership aims to demonstrate the potential of AI to drive positive impact across Formula E’s business operations. …

Unnamed Mercedes Benz Mythos model undergoes arctic testing

January 28th 2026

Mercedes‑AMG’s second model of the exclusive Mercedes‑Benz Mythos series has entered testing. The limited-production performance and sports car sub-brand offers bespoke designs inspired by racing history. It is currently putting a still‑unannounced model through intensive testing near the Arctic Cir …

Enovation Consulting Wins the Motorsport UK 2025 Environmental Award

January 27th 2026

Enovation Consulting, a B Corporation-certified independent sports sustainability consultancy led by former F1 engineer Dr. Cristiana Pace, has received the prestigious Motorsport UK Environmental Award, recognising its contribution in setting new standards for integrating environmental, social and …

Briscoe, Pawlowski join Rahal Letterman Lannigan IndyCar program

January 27th 2026

Rahal Letterman Lanigan’s busy offseason of talent acquisition has continued, with the hiring of race-winning IndyCar Series driver and former PREMA Racing sporting director Ryan Briscoe and race engineer Mike Pawlowski for its three-car program.For Briscoe, the task at hand is coaching RLL’s driver …

2026 USAC National Sprint Car & Midget Rule Updates

January 27th 2026

USAC has announced a number of rule updates and enforcements to be implemented beginning with the 2026 season for USAC’s AMSOIL Sprint Car National Championship and NOS Energy Drink Midget National Championship divisions.Rule updates were discussed by USAC competitors during the annual competition m …

Super Cat Class Aligns With 2026 IHRA Offshore National Championship Series

January 27th 2026

The Super Cat class will align with the International Hot Rod Association (IHRA), joining the IHRA Offshore National Championship Series in 2026 as part of a continued effort to elevate offshore powerboat racing through a stronger, more unified national platform.The alignment brings one of offshore …

World of Outlaws sets 2026 western swing

January 26th 2026

The 2026 western swing for the World of Outlaws NOS Energy Drink Sprint Car Series is set.After a weekend in Kansas that features trips to Belleville High Banks (Sept. 11) and Dodge City Raceway Park (Sept. 12) and a Monday night stop in Colorado at El Paso County Raceway (Sept. 14), The Greatest Sh …

Daytona extends Rolex sponsorship

January 26th 2026

Daytona International Speedway has announced a long-term extension of its partnership with Rolex, which will continue as title sponsor and official timepiece of the Rolex 24 at Daytona.The agreement ensures the Swiss watchmaker’s ongoing association with IMSA’s flagship endurance race, a relationshi …

IMSA announces new Labs development platform and partnership with NASA

January 26th 2026

The third annual IMSA Technology Symposium was held Friday morning at nearby Embry-Riddle Aeronautical University, where the series made two significant announcements: The launch of the new IMSA Labs development platform, and a new Space Act Partnership with NASA.IMSA Labs is a formalized platform f …

Mercedes-AMG Petronas F1 to use Microsoft cloud and enterprise AI technologies to enhance racing per

January 26th 2026

Microsoft and the Mercedes-AMG Petronas F1 Team have announced a multiyear partnership that will use Microsoft’s cloud and enterprise AI technologies to enhance race team performance.The 2026 Formula 1 regulation changes usher in a new era of racing with increased electrification, efficiency and sus …

Formula E Becomes World's First B Corp Certified Sport

January 23rd 2026

By securing this status, the series codifies its mission to ‘Make Progress Thrilling’, challenging a sports industry that has traditionally prioritised spectacle over systemic impact.Achieving B Corp status is a bold statement of intent as Formula E sets a new global standard for what modern sport c …

Ford and Red Bull Racing accelerate 2026 F1 power unit development with advanced manufacturing and s

January 23rd 2026

Ford Racing has provided an update on its joint technology development efforts with Red Bull Racing. Both teams say they are focused on reducing development cycle times in Formula 1. “If it takes you 16 days to print a prototype part, you might have lost the race before the car even hits the track,” …

Mercedes car design director Owen to leave at the end of the year

January 23rd 2026

Mercedes has announced its director of car design John Owen will leave the Formula 1 team later this year.Owen has been part of the set-up at Brackley – also under its previous guises of Honda and Brawn – since 2007, and Mercedes counts the 2026 car as the 17th chassis that he has had overall design …

IMSA Michelin Sustainability in Racing Award program launches at Rolex 24

January 23rd 2026

Michelin and IMSA have confirmed details of the new IMSA Michelin Sustainability in Racing Award, which will be presented to one GTP entry in each round of the IMSA WeatherTech SportsCar Championship. The award was announced as part of IMSA’s annual State of the Sport held at Michelin Raceway Road A …