Industry News

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USAC adds $20,000 to National Drivers Championship

January 29th 2026

The Mike Curb USAC National Drivers Championship returns for 2026 with an increased $20,000 reward going to the driver who accrues the most combined points throughout the USAC national season.The honor encompasses attaining points throughout each and every points-paying USAC Silver Crown, AMSOIL Nat …

SPEEDMASTER SIGNS MULTI-YEAR DEAL AS CO-PRIMARY SPONSOR OF JOSH HART’S TOP FUEL DRAGSTER

January 29th 2026

 John Force Racing (www.johnforceracing.com) and Speedmaster (www.speedmaster79.com) have reached agreement on a multi-year partnership for the global leader in high-performance automotive parts and motorsports culture to serve as the co-primary sponsor, with Burnyzz Speed Shop, of the Top Fuel …

FOX expands NASCAR coverage to Mexico, Latin America

January 28th 2026

FOX reaffirmed its position as the undisputed leader in the sports media industry in Mexico and Latin America by announcing the addition of NASCAR to its screens starting Feb. 1. This strategic partnership not only expands FOX’s already robust portfolio of broadcast rights, but also reflects its goa …

Goodyear to debut new left-side tire for Bowman Gray Clash

January 28th 2026

Goodyear will unveil a new tire for the first on-track competition of the NASCAR Cup Series season, debuting redesigned left-side rubber for Sunday’s Cook Out Clash at Bowman Gray Stadium (8 p.m. ET, FOX, MRN Radio, SiriusXM NASCAR Radio).The new left-side tires will pair with familiar right-sides, …

Fox Sports and NASCAR Studios have announced a new documentary about the death of Dale Earnhardt

January 28th 2026

Fox Sports and NASCAR Studios have announced a new documentary about the death of Dale Earnhardt, which will premiere the week leading into the season-opening Daytona 500.“We’ve Lost Dale Earnhardt: 25 Years Later” will air at 10 p.m. ET, Feb. 12, on Fox Sports 1 following the two qualifying races a …

Google Cloud becomes principal AI partner of Formula E

January 28th 2026

Formula E has announced a multi-year partnership with Google Cloud, which has been named principal artificial intelligence (AI) partner of the ABB FIA Formula E World Championship.The partnership aims to demonstrate the potential of AI to drive positive impact across Formula E’s business operations. …

Unnamed Mercedes Benz Mythos model undergoes arctic testing

January 28th 2026

Mercedes‑AMG’s second model of the exclusive Mercedes‑Benz Mythos series has entered testing. The limited-production performance and sports car sub-brand offers bespoke designs inspired by racing history. It is currently putting a still‑unannounced model through intensive testing near the Arctic Cir …

Enovation Consulting Wins the Motorsport UK 2025 Environmental Award

January 27th 2026

Enovation Consulting, a B Corporation-certified independent sports sustainability consultancy led by former F1 engineer Dr. Cristiana Pace, has received the prestigious Motorsport UK Environmental Award, recognising its contribution in setting new standards for integrating environmental, social and …

Briscoe, Pawlowski join Rahal Letterman Lannigan IndyCar program

January 27th 2026

Rahal Letterman Lanigan’s busy offseason of talent acquisition has continued, with the hiring of race-winning IndyCar Series driver and former PREMA Racing sporting director Ryan Briscoe and race engineer Mike Pawlowski for its three-car program.For Briscoe, the task at hand is coaching RLL’s driver …

2026 USAC National Sprint Car & Midget Rule Updates

January 27th 2026

USAC has announced a number of rule updates and enforcements to be implemented beginning with the 2026 season for USAC’s AMSOIL Sprint Car National Championship and NOS Energy Drink Midget National Championship divisions.Rule updates were discussed by USAC competitors during the annual competition m …

Super Cat Class Aligns With 2026 IHRA Offshore National Championship Series

January 27th 2026

The Super Cat class will align with the International Hot Rod Association (IHRA), joining the IHRA Offshore National Championship Series in 2026 as part of a continued effort to elevate offshore powerboat racing through a stronger, more unified national platform.The alignment brings one of offshore …

World of Outlaws sets 2026 western swing

January 26th 2026

The 2026 western swing for the World of Outlaws NOS Energy Drink Sprint Car Series is set.After a weekend in Kansas that features trips to Belleville High Banks (Sept. 11) and Dodge City Raceway Park (Sept. 12) and a Monday night stop in Colorado at El Paso County Raceway (Sept. 14), The Greatest Sh …

Daytona extends Rolex sponsorship

January 26th 2026

Daytona International Speedway has announced a long-term extension of its partnership with Rolex, which will continue as title sponsor and official timepiece of the Rolex 24 at Daytona.The agreement ensures the Swiss watchmaker’s ongoing association with IMSA’s flagship endurance race, a relationshi …

IMSA announces new Labs development platform and partnership with NASA

January 26th 2026

The third annual IMSA Technology Symposium was held Friday morning at nearby Embry-Riddle Aeronautical University, where the series made two significant announcements: The launch of the new IMSA Labs development platform, and a new Space Act Partnership with NASA.IMSA Labs is a formalized platform f …

Mercedes-AMG Petronas F1 to use Microsoft cloud and enterprise AI technologies to enhance racing per

January 26th 2026

Microsoft and the Mercedes-AMG Petronas F1 Team have announced a multiyear partnership that will use Microsoft’s cloud and enterprise AI technologies to enhance race team performance.The 2026 Formula 1 regulation changes usher in a new era of racing with increased electrification, efficiency and sus …

Formula E Becomes World's First B Corp Certified Sport

January 23rd 2026

By securing this status, the series codifies its mission to ‘Make Progress Thrilling’, challenging a sports industry that has traditionally prioritised spectacle over systemic impact.Achieving B Corp status is a bold statement of intent as Formula E sets a new global standard for what modern sport c …

Ford and Red Bull Racing accelerate 2026 F1 power unit development with advanced manufacturing and s

January 23rd 2026

Ford Racing has provided an update on its joint technology development efforts with Red Bull Racing. Both teams say they are focused on reducing development cycle times in Formula 1. “If it takes you 16 days to print a prototype part, you might have lost the race before the car even hits the track,” …

Mercedes car design director Owen to leave at the end of the year

January 23rd 2026

Mercedes has announced its director of car design John Owen will leave the Formula 1 team later this year.Owen has been part of the set-up at Brackley – also under its previous guises of Honda and Brawn – since 2007, and Mercedes counts the 2026 car as the 17th chassis that he has had overall design …

IMSA Michelin Sustainability in Racing Award program launches at Rolex 24

January 23rd 2026

Michelin and IMSA have confirmed details of the new IMSA Michelin Sustainability in Racing Award, which will be presented to one GTP entry in each round of the IMSA WeatherTech SportsCar Championship. The award was announced as part of IMSA’s annual State of the Sport held at Michelin Raceway Road A …

Alwin Springer Earns RRDC's 2025 Phil Hill Award

January 22nd 2026

Alwin Springer, whose name is synonymous with Porsche's decades-long racing heritage, was honored by the Road Racing Drivers Club with the 2025 Phil Hill Award. The 2019 award recipient, RRDC President Bobby Rahal, made the presentation at the annual RRDC members’ dinner on January 21 prior to the 6 …

IHRA Announces Leasing And Operations of Pulaski County Motorsports Park, formally the Motor Mile S

January 22nd 2026

The International Hot Rod Association (IHRA) today announced it has entered into a lease agreement for the Pulaski County Motorsports Park, the landmark venue long known to racers and fans as the Motor Mile Speedway, marking a major step in IHRA’s mission to revive grassroots motorsports and reinves …

CIRCUIT OF THE AMERICAS CROWNED ‘RACE PROMOTER OF THE YEAR’ AT THE RACE MEDIA AWARDS

January 21st 2026

Circuit of The Americas (COTA) has today been crowned Race Promoter of the Year at The Race Media Awards, presented at a gala ceremony in London, UK.COTA topped a highly competitive category, with the award recognizing not only its achievements over the past 12 months but also its sustained success …

Honda reveals 2026 F1 power unit in Tokyo

January 21st 2026

Honda has kicked off its new partnership with Aston Martin by launching its 2026 power unit during an event in Tokyo.The former Red Bull power unit supplier had been providing support with its previous power unit but returns as a full manufacturer this season with Aston Martin. The new regulations i …

2026 USAC Hall of Fame revealed

January 21st 2026

Jack Beckley, John Cooper, Blackie Fortune, Sam Nunis, Johnny Parsons, Tom Sneva and George Snider are the newest inductees into the USAC Hall of Fame, class of 2026.The induction ceremony for USAC’s 13th hall of fame class will take place at USAC headquarters in Speedway, Indiana on Wednesday after …

Holley Performance Brands appoints Del Bohlman as Vice President, Safety & Racing Division

January 21st 2026

olley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the appointment of Del Bohlman as vice president of its Safety & Racing Division, effective Jan. 1, 2026. Bohlman succeeds Brian Appelgate, who is retiring after a distinguished four- …

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