October 2nd 2025

RACER announces inaugural RACER Creator Awards

RACER Media & Marketing today announced the launch of the RACER Creator Awards Presented by Dunlop, an all-new awards program recognizing the most influential and innovative creators in automotive and motorsports media.

The inaugural event will take place on November 20, 2025 in partnership with AutoMobility LA, the media and industry day of the LA Auto Show, bringing together top digital creators, brands, and industry leaders for a night of celebration and recognition.

The RACER Creator Awards will spotlight creators across multiple categories – from short-form storytellers and long-form documentarians to photographers, podcasters, and brand collaborators – all of whom are redefining how the automotive world connects with fans and enthusiasts.

“As the automotive world continues to evolve, so too does the way stories are told and shared,” said Taro Koki, President of the RACER Creator Network. “The RACER Creator Awards are about honoring those voices that inspire, innovate, and push the culture forward – and we are thrilled to have Dunlop as our presenting partner.”

Submissions for the RACER Creator Awards Presented by Dunlop are officially open at awards.racer.com. Automotive and motorsports creators across platforms are invited to enter their work for consideration in categories spanning content, platforms, community, and special awards. This is the chance for creators to showcase their impact, gain recognition from industry leaders, and be celebrated on stage at the inaugural awards on November 20, 2025 at LA Auto Show/Auto Mobility 2025 (LA Convention Center).

The RACER Creator Awards will feature four major category groups:

Content Awards – Highlighting the best in reviews, motorsports coverage, how-to tutorials, cinematic storytelling, vlogs, and short-form content.
Platform Awards – Recognizing leading creators across YouTube, TikTok, Instagram, podcasts, and newsletters.
Community & Culture Awards – Celebrating women in automotive, emerging talent, international voices, community builders, and lifestyle creators.
Special Awards – Including Creator of the Year, Best Branded Content, and the RACER Legacy Award

By aligning with the Creator Awards as presenting sponsor, Dunlop underscores its long-standing commitment to motorsports, performance, and the culture that drives the automotive community forward.

Submissions for the RACER Creator Awards are open to all automotive and motorsports creators. Please note that while submissions are open, the November 20 awards show will be an invitation-only event. Submissions will be judged by a panel of industry experts on creativity, storytelling, production quality, and engagement. Once the top three nominees are selected in each category, fan voting will also count toward the final decision.

As the official Red Carpet Car Show Sponsor of the RACER Creator Awards, KYB will bring the excitement of automotive culture directly to the event’s arrival experience. The KYB Red Carpet Car Show will be open to the public.

For more information: www.racer.com

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