WeatherTech Raceway Laguna Seca partners with Petersen Museum
The Petersen Automotive Museum and WeatherTech Raceway Laguna Seca have announced a new partnership that will bring together the two iconic institutions to amplify their impact in the automotive and motorsports industries.
The Petersen Automotive Museum, recognized as one of the world’s top automotive museums, and WeatherTech Raceway Laguna Seca, which has hosted legendary racing events on its Monterey road course since 1957, will work together to further their shared missions of preserving automotive history and engaging the public, while delivering meaningful experiences for enthusiasts and supporters.
The museum will partner with the raceway on specific events, including the Rolex Monterey Motorsports Reunion and the NTT IndyCar Series season finale, to expand the event’s reach and impact, host member events and provide cars for display. In addition, the museum will incorporate Laguna Seca into museum-organized rallies, tours and special events.
“While our exhibits and displays are among the best in the world, there is nothing like seeing cars in their element on the road and track,” said Terry L. Karges, executive director for the Petersen Automotive Museum. “Working with Laguna Seca is the ideal way to bring our museum to life and engage with the automotive community in an entirely new way.”
WeatherTech Raceway Laguna Seca will serve as an official destination and partner with the museum, hosting museum vehicles and collaborative events. It will also offer VIP access, unique experiences and exclusives for museum members. The organizations will also collaborate on co-branded merchandise.
“This partnership is a wonderful way to build immersive experiences that connect automotive history with performance,” said Mel Harder, WeatherTech Raceway Laguna Seca president, and general manager. “We’re excited to work with the Petersen team as we continue on our mission to restore and revitalize this historic facility.”
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