VP RACING JOINS IDA ZETTERSTRÖM IN HER CAMPAIGN FOR 2024 NHRA ROOKIE OF THE YEAR
San Antonio, TX (February 21, 2024) – VP Racing Fuels, Inc., the global leader in performance fuels, lubricants, and additives, announced today that VP Racing is an associate partner of Ida Zetterström and JCM Racing for the 2024 NHRA season, as Zetterström chases the Rookie of the Year honors, in the 21-race NHRA Mission Foods Series season.
“We’re excited to be part of Ida Zetterström’s historic quest in the 2024 NHRA season,” said Bruce Hendel, Senior Vice President – Global Sales for VP. “Ida has impressed us for several years, winning VP’s Special Award 2019 for her outstanding performance racing Super Street Bikes in Europe. Joining her as she enters the NHRA’s premier professional series is fitting for the global leader in performance racing fuels, motor oils, and additives.”
Prior to relocating to Brownsburg, Indiana, from the Åland Islands of Finland last month, Zetterström enjoyed tremendous success competing on the FIA and FIM series circuits in Europe. In addition to her 2023 FIA Top Fuel champion title, Zetterström is a two-time Super Street Bike champion.
“I’m so excited to now officially be working with VP Racing as I begin my NHRA journey,” said Zetterström. “I’ve had a relationship with VP since 2019 and we’ve worked together on various projects while I was racing in Europe, so it’s incredibly gratifying that it has developed into now hitting the track this year with an official partnership in place.”
VP Racing branding will appear on Zetterström’s 12,000-horsepower Top Fuel dragster, firesuit, and team crew shirts, and she will wear a custom-designed VP Racing-branded helmet during all events on her 2024 schedule. Additionally, the VP logo will be featured on Schumacher’s Leatherwood Distillery Top Fuel Dragster throughout the entire 21-race NHRA Mission Foods Series season.
“VP Racing’s product line is superior, and the VP Racing brand is synonymous with drag racing, so it’s truly an honor to be aligned with them as I begin this next chapter in my racing career,” added Zetterström. “We’ve got our sights set on a major goal this year – putting ourselves in the best possible position to compete for the Rookie of the Year award – and even loftier goals for 2025 and beyond. It’s a major feather in my cap to know that I will be pursuing Wally trophies and championships with the support of such a well-respected brand.
The 2024 NHRA Mission Foods Drag Racing Series season kicks off with the NHRA Gatornationals, March 8-10, at historic Gainesville Raceway in Gainesville, Fla. Zetterström’s debut NHRA event will be announced at a later date.
For more information about VP Racing and its products for racers, enthusiasts, and general consumers, visit VPRacingFuels.com.
About VP Racing
VP Racing is best known as the World Leader in Racing and Performance Fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP powers the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX.
VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as
VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.
VP Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com
