RFK Racing signs Bowers as new team president
Chip Bowers has been named the next president of RFK Racing.
Bowers will begin his tenure with the organization on Sept. 23. His resume includes experience in business operations, sales, and marketing with teams in the NBA, WNBA and MLB. He replaces Steve Newmark, who stepped down in August and has left the sport for the University of North Carolina athletics.
“I’m honored and thrilled to be joining one of NASCAR’s premier racing teams,” said Bowers. “As both a fan of the sport and a North Carolina native, this is truly a full-circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future Hall of Fame driver & owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.
“I’m honored and thrilled to be joining one of NASCAR’s premier racing teams,” said Bowers. “As both a fan of the sport and a North Carolina native, this is truly a full-circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future Hall of Fame driver & owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.
“RFK Racing has a rich and storied history of excellence both on and off of the track. I’m excited to work closely with my new teammates, our impressive best-in-brand partners, and NASCAR officials in unlocking new opportunities that grow our collective businesses through creativity, innovation, strategic thinking, and the enhancement of the overarching fan experience. RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the preeminent brands within the industry.”
Per RFK, Bowers will focus on “scaling the business for sustained growth, strengthening long-term corporate partners, and driving innovation across the organization while building on the momentum already established under RFK Racing’s current leadership team to grow and increase the footprint of the team’s platform.”
RFK Racing used CAA Executive Search in its process to find its next president. Bowers is a graduate of Appalachian State University and a native of North Carolina.
“Chip brings a fresh perspective that we’re really excited about,” said RFK Racing co-owner Brad Keselowski. “He has proven he can grow organizations and think creatively in some of the most competitive sports markets, and that experience will help us find new ways to strengthen our team.
“His extensive sales and marketing background will be a tremendous asset. He understands how to build meaningful partnerships and enhance fan experiences and that will help RFK Racing’s growth long term.”
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