R+L Carriers signs multiyear deal as primary sponsor of Elite Motorsports Top Fueler
Elite Motorsports has announced that R+L Carriers, a global transportation provider designed to provide superior service at competitive pricing, has signed a multiyear deal to be the primary sponsor of the Elite Motorsports Top Fuel dragster that will be driven by motorsports legend Tony Stewart beginning in the 2026 NHRA Mission Foods Drag Racing Series season.
R+L Carriers, founded in 1965, is family-owned and operated with a fleet of more than 21,000 tractors and trailers. They focus on providing safe and efficient operations by repeatedly investing in modern technology, improving driver safety, and upgrading infrastructure to enrich the lives of their employees and provide personable service to their clients.
“We see a unique opportunity at Elite Motorsports, beyond the performance on the racetrack,” said Roby Roberts, owner and CEO of R+L Carriers. “With their vast number of drivers and the alliance with Tony Stewart Racing Nitro, the level of hospitality, and the experiences they can offer to our employees is what sets them apart. Elite Motorsports is a family of their own, and we’re excited to join a team that shares our mentality.”
R+L has been in the NHRA space for the past five years as a primary for Josh Hart Racing. With Josh Hart, owner of Josh Hart Racing, and Richard Freeman, owner of Elite Motorsports, entering an agreement for Freeman to purchase Hart’s Top Fuel program, a new relationship was established. With the help of Hart, Freeman, and R+L Carriers began the conversation of expanding to Elite Motorsports.
“We’re excited to have R+L on board here at Elite Motorsports,” Freeman said. “It started with just a conversation and ended with an understanding. With our marketing and hospitality alliance with Tony Stewart Racing Nitro and how we’re looking to expand, it was a natural and easy decision. We look forward to taking care of them for years to come.”
“R+L is more than just a sponsor on my race car; Roby is a longtime friend, and we’ve done business for years, that will continue no matter what happens in drag racing. They were looking to create an expanded program. I know how Richard runs his team and business; I’m not at all surprised they were able to find a home at Elite Motorsports,” Hart said. “Richard and I both look at things long-term and from all sides. Through this process, we’ve identified B2B [business to business] opportunities outside of racing that are beneficial for both of our businesses, so I look forward to the future.”
R+L Carriers will begin its primary sponsorship campaign of the Elite Motorsports Top Fuel dragster at the 2026 Mission Foods Drag Racing Series season-opening event, the NHRA Gatornationals, March 6-8 at Gainesville Raceway in Florida.
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