Michelin and IMSA extend supply agreement through 2035
IMSA and Michelin have announced a long-term extension of their partnership, ensuring that the French constructor will remain the “Official Tire of IMSA” through the 2035 season. The agreement was confirmed during the IMSA State of the Series conference at Michelin Raceway Road Atlanta on October 9.
The extension continues Michelin’s role as the exclusive tire supplier for IMSA’s top-tier series, including the WeatherTech SportsCar Championship, IMSA Michelin Pilot Challenge, and IMSA VP Racing SportsCar Challenge.
Michelin also remains the entitlement sponsor of the Michelin Pilot Challenge and the IMSA Michelin Endurance Cup, which in 2026 will feature five key endurance races at Daytona, Sebring, Watkins Glen, Road America and Road Atlanta.
The company has also renewed its entitlement sponsorship of Michelin Raceway Road Atlanta, underscoring its long-term commitment to IMSA and the sport.
“Michelin has been an exceptional partner in helping IMSA deliver the best endurance sports car racing in the world,” said IMSA President John Doonan. “Their commitment to innovation, performance, and sustainability aligns perfectly with our vision for the future. This long-term extension reinforces our shared dedication to excellence both on and off the track and provides a firm foundation for continued stability and growth for our sport.”
IMSA CEO Ed Bennett added that Michelin has been “more than just a tire supplier” since the partnership began in 2019. “They’ve been a true strategic partner in helping IMSA elevate the level of competition, innovation, and fan engagement across our platforms,” he said.
Michelin executive vice president Alexis Garcin highlighted the role of motorsport in the company’s innovation. “IMSA gives us a competitive ecosystem to validate new technologies under real pressure, and that’s exactly where Michelin thrives,” he said.
A new element of the partnership will be the IMSA Michelin Sustainability in Racing Award, debuting at the 2026 Rolex 24 A Daytona. The award will recognize the GTP car demonstrating the highest sustainability performance at each race, with season-long results based on tire usage, energy efficiency, and race finish position. Winners will be featured in race broadcasts, on digital platforms, and celebrated on the podium, with the overall champion honored at the IMSA WeatherTech Night of Champions.
“Together, we’re committed to delivering exceptional performance and shaping the future of sports car racing for teams, drivers and fans alike,” said Nora Vass, Director of Marketing for Michelin Motorsports.
The 2025 extension marks the second renewal for Michelin since 2019. A previous agreement in 2023 extended the relationship through 2028, while the new deal now ensures Michelin’s presence in IMSA racing well into the mid-2030s.
Beyond its technical contributions, Michelin also continues to support IMSA’s “Win The Weekend” docuseries, which has drawn over 2.5 million viewers per episode since 2023 and will continue into 2026.
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