IMSA announces new Labs development platform and partnership with NASA
The third annual IMSA Technology Symposium was held Friday morning at nearby Embry-Riddle Aeronautical University, where the series made two significant announcements: The launch of the new IMSA Labs development platform, and a new Space Act Partnership with NASA.
IMSA Labs is a formalized platform for the motorsports sanctioning body and its 18 automotive partners and other technology partners – including AMD, AWS, and Bosch – to collaborate on new innovations.
“For decades, Michelin and the 18 auto manufacturers who compete in IMSA have relied on our platform as a true laboratory, using the pressure and unpredictability of motorsport to develop and validate breakthrough innovations,” said IMSA President John Doonan. “By combining IMSA’s rich portfolio of data signals with advanced AI technologies, we are now positioned to accelerate that legacy of innovation even further.
“IMSA Labs represents a bold step into new territory, opening our doors to the world’s leading technology companies to test, refine, and prove their solutions in an environment where every millisecond matters. Together, we’re unlocking transformative value for our current partners while creating unprecedented opportunities for those who will join us in the future.”
It serves as a new name and a new platform to continue over 60 years of innovating technologies through IMSA competition. “If IMSA is the racing product, IMSA Labs is a holistic, all-encompassing name for the development platform within the racing product,” the series said in a press release.
The new website, IMSALABS.com, will be updated as more information and materials are made available.
In addition, IMSA has entered into a multi-year technical partnership with the National Aeronautics and Space Administration (NASA), bringing together motorsport and aerospace expertise through a newly signed ‘Space Act Partnership’.
The collaboration, formalised under NASA’s Other Transactions Authority (OTA), will centre on a programme of twice-yearly Technical Interchange Meetings (TIMs) focused on telemetry, diagnostics and sensor technologies.
Under the agreement, IMSA and NASA will alternate hosting the sessions between NASA facilities and IMSA race events, with discussions limited to publicly available information. Areas of focus will include machine-learning applications for diagnostics, wireless networking, RFID usage and advanced sensor methodologies.
“This partnership represents a unique fusion of aerospace and motorsports innovation,” said Doonan. “We’re proud to collaborate with NASA to explore how our respective approaches to telemetry and diagnostics can inform and elevate each other’s missions. The potential for cross-industry learning is immense.”
The first Technical Interchange Meeting is scheduled to take place at NASA’s Ames Research Center, with subsequent sessions planned at IMSA events and NASA’s Johnson Space Center.
IMSA has also announced ahead of the Rolex 24 that UK-based global ultrasonic fluid flow sensor manufacturer Sentronics has signed a multi-year marketing agreement with IMSA to become a Proud Technology Supplier of America’s premier sports car series.
The series is also expanding its partnership with BDO USA, designating the global advisory and professional services firm as the Official Digital Transformation Partner of IMSA Labs.
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