HOLLEY ACQUIRES FOUR ENTHUSIAST BRANDS
Holley, the platform for performance automotive enthusiasts, has acquired substantially all of the assets of Arizona Desert Shocks (ADS), Baer Brakes, Brothers Trucks, and Rocket Racing Wheels.
“These acquisitions are in highly strategic product categories that are powertrain agnostic with applicability to the emerging opportunity in electric vehicles and electric powertrain conversions.”
“The acquisition of ADS augments Holley’s existing capabilities in on-road performance suspension systems by adding off-road expertise. Baer Brakes introduces a new product category to Holley and brings us tremendous brake system expertise, moving us closer to our goal of providing complete vehicle solutions to our enthusiast consumers. Brothers Trucks further enhances our offerings in truck and SUV appearance items and Rocket Racing Wheels strengthens our offerings in wheels for both cars and trucks,” said Tom Tomlinson, Holley’s President and CEO.
Holley completed the acquisitions for approximately $56 million during the fourth quarter of 2021. For 2022, Holley expects these acquisitions to contribute net sales of approximately $30 million, the company stated.
