Crower Cams Enters a New Era of Family Leadership
Founder’s grandson, Louis Floquet, takes the helm — continuing Crower’s proud American-made legacy
San Diego, CA — December 2025
Crower Cams & Equipment Co., an iconic name in high-performance racing and American manufacturing, proudly announces a new chapter in its story. The company remains in family hands as Louis Floquet, the grandson of founder Bruce Crower, assumes ownership and leadership of the brand.
We’re proud to share that Crower’s legacy stays right where it began — with family. The next generation has stepped up, with Louis leading the company forward with the same passion for performance, craftsmanship, and American-made quality that built the Crower name.
Bruce Crower founded the company in 1955 with one goal — to make the best American-made racing parts possible. From groundbreaking cam designs to precision lifters and rockers, every Crower part has carried that spirit of speed, innovation, and reliability.
That same commitment drives the brand today. Under Louis’s leadership, Crower remains proudly American-made, dedicated to producing the trusted, high-quality components that racers, builders, and enthusiasts have relied on for generations.
“Crower has always stood for integrity, innovation, and family,” said Louis Floquet. “It’s more than a company name — it’s a legacy. I’m honored to carry it forward, keeping production here in the USA and continuing to earn the trust of those who build and race with Crower.”
As Crower looks ahead, the mission remains simple: to honor the past, serve the performance community, and continue building world-class parts — all made right here in America.
The Crower name lives on — stronger than ever, still made in the USA.
www.crower.com
About Crower Cams & Equipment Co.
Founded in 1955 by industry innovator Bruce Crower, Crower Cams & Equipment Co. has been a leader in high-performance racing components for nearly seven decades. Known for engineering precision, performance innovation, and American-made quality, Crower continues to serve racers and builders around the world with camshafts, lifters, rocker arms, and more — all proudly made in the USA.
Media Contact:
Crower Cams & Equipment Co. Email: info@crower.com Website: www.crower.com Instagram: @crowercams
San Diego, CA — December 2025
Crower Cams & Equipment Co., an iconic name in high-performance racing and American manufacturing, proudly announces a new chapter in its story. The company remains in family hands as Louis Floquet, the grandson of founder Bruce Crower, assumes ownership and leadership of the brand.
We’re proud to share that Crower’s legacy stays right where it began — with family. The next generation has stepped up, with Louis leading the company forward with the same passion for performance, craftsmanship, and American-made quality that built the Crower name.
Bruce Crower founded the company in 1955 with one goal — to make the best American-made racing parts possible. From groundbreaking cam designs to precision lifters and rockers, every Crower part has carried that spirit of speed, innovation, and reliability.
That same commitment drives the brand today. Under Louis’s leadership, Crower remains proudly American-made, dedicated to producing the trusted, high-quality components that racers, builders, and enthusiasts have relied on for generations.
“Crower has always stood for integrity, innovation, and family,” said Louis Floquet. “It’s more than a company name — it’s a legacy. I’m honored to carry it forward, keeping production here in the USA and continuing to earn the trust of those who build and race with Crower.”
As Crower looks ahead, the mission remains simple: to honor the past, serve the performance community, and continue building world-class parts — all made right here in America.
The Crower name lives on — stronger than ever, still made in the USA.
www.crower.com
About Crower Cams & Equipment Co.
Founded in 1955 by industry innovator Bruce Crower, Crower Cams & Equipment Co. has been a leader in high-performance racing components for nearly seven decades. Known for engineering precision, performance innovation, and American-made quality, Crower continues to serve racers and builders around the world with camshafts, lifters, rocker arms, and more — all proudly made in the USA.
Media Contact:
Crower Cams & Equipment Co. Email: info@crower.com Website: www.crower.com Instagram: @crowercams
