Circle D Specialties Acquires Reid Racing Inc.
Circle D Specialties (“Circle D” or “CDS”), a leading manufacturer of high-performance torque converters and driveline components for the automotive aftermarket, has announced the acquisition of Reid Racing (“Reid”), a market leader in its two core products of performance transmission cases and specialty heavy-duty axle components for off-road vehicles. This strategic acquisition expands Circle D Specialties’ product portfolio and positions the company as a comprehensive provider of performance solutions for enthusiasts and racers alike.
“We are beyond excited for the new journey for CDS, Reid Racing was a name that I have always admired and respected throughout my automotive career. The Reid's have built an amazing business with exceptional products that the fastest cars in the world rely on. My father coined the name Circle D Specialties rather than Circle D Converters with the goal to one day diversify into other avenues of racing - this transaction is a step in that direction as we take our first leap outside of the converter world. We see this acquisition as a perfect fit, as we look forward to building upon the top-notch level of support and the standard of quality that both companies were founded on. Two brands, one finish line.”
– Chris Sehorn, CEO of Circle D Specialties
Reid was founded by Dennis and Debra Reid through a corporate spin-off from another company the couple had founded, Dedenbear Products, Inc. The Reid’s started Dedenbear in 1979. Reid Racing’s products, such as transmission cases, bellhousings, steering knuckles, etc., have grown to be widely used in racing disciplines, including drag racing, off-road racing, and circle track racing. The company positions itself in the market place as offering a premium product at a premium price.
“This acquisition is a natural fit between two of the transmission industry’s leading companies. Circle D Specialties has had phenomenal growth and is extremely quality conscious, while Reid Racing is the gold standard in aftermarket transmission cases. This portrays a bright future for the combined companies. I would like to express my gratitude for all the hard work and dedication that our employees and partners have put into building Reid Racing into the company that it is. I have no doubt that Reid Racing is in good hands at Circle D Specialties and look forward to an exciting future. I will be staying on as a consultant for a period of time to help ensure a smooth transition between the two companies.”
– Dennis Reid, Founder of Reid Racing Inc.
With the acquisition of Reid Racing, Circle D Specialties now offers a comprehensive range of performance products for both the drivetrain and undercarriage, providing enthusiasts and racers with a single source for performance transmission needs. The company is committed to continuing the legacy of both brands and providing customers with the highest level of quality, innovation, and performance.
Over the next several months, Circle D will be transitioning and consolidating Reid’s Concord, CA, operations into their existing 58,000 sq.ft. facility in Houston, TX.
The Spartan Group acted as exclusive financial advisors to Reid Racing on the transaction.
About Circle D Specialties
Circle D Specialties is a leading manufacturer of high-performance torque converters and driveline components for the automotive aftermarket. The company’s products are used in a variety of applications, including drag racing, off-road racing, street performance, and towing. Circle D Specialties is committed to providing its customers with the highest quality products and service.
About Reid Racing Inc.
Reid Racing is a renowned manufacturer of high-quality performance components for the auto enthusiasts, including those who drive drag racing vehicles and those who enjoy taking vehicles off-road, especially over tough terrain. The Company has a long-established reputation as an innovator and is known for its integrity, product quality and responsive customer service. The Company custom engineers all of its products and manufactures them using third-party contractors based in the United States. Reid’s transmission products consist of transmission cases, bellhousings, tailhousings, driveshaft yokes, oil pumps, etc. while the company’s off-road products consist of front driving axle steering knuckles, specialty fasteners, etc. which are all designed in-house.
