In the latest episode of EPARTRADE’s acclaimed Race Industry Now webinar series, “Sponsorships & Partnerships in Motorsports,” JR Twedt, General Manager and Director of Operations at K1 RaceGear and Free Minds, delivered an unflinching, data-driven look at how sponsorship models are evolving in today’s motorsports ecosystem. Hosted by Brad Gillie of SiriusXM Channel 90’s Late Shift, the session drew hundreds of live participants and sparked candid discussion on the realities of funding, marketing, and building sustainable relationships in racing