King of the Hammers to air on MAVTV
King of the Hammers, one of off-road racing’s signature events, is coming to MAVTV. Daily highlights will start this Sunday, Jan. 21 starting at 12pm ET with daily encore airings at 3pm and 7pm ET/PT.
“The King of the Hammers represents the toughest week of high-speed desert racing and ultra-technical rock crawling in the country, and we’re excited to deliver vibrant highlights to our millions of broadcast viewers across the country,” said MAVTV President CJ Olivares. “With thrilling visuals of every angle of competition, viewers will experience the raw intensity and competitive spirit that makes King of the Hammers one of the most legendary events in the off-road world.”
The King of the Hammers, held in the challenging terrain of Johnson Valley, Calif., has rapidly evolved from a modest race of 12 teams competing for bragging rights and a case of beer, to a grand spectacle featuring more than 530 teams. This event now draws the attention of more than 80,000 fans on-site and millions of viewers around the globe.
“We’re very excited to partner once again with our friends at MAVTV as they highlight the best from King of the Hammers. It allows us to showcase the extreme challenges, mechanical prowess, and incredible skill of our competitors to millions more people around the globe,” said Mike Jams, King of the Hammers CEO. “This collaboration is about making one of the world’s premier off-road motorsports events more accessible than ever, allowing us to connect with enthusiasts and grow the passion and culture of the community that makes King of the Hammers so exceptional.”
This year’s highlight coverage will recap the best moments from each day of the event, including the performance of Raul Gomez, winner of the last two King of the Hammers Nitto Race of Kings as he competes to join Shannon Campbell as the only three-time Race of Kings winner.
For more information: www.racer.com
