Jim Campbell Appointed GM Vice-President For Performance And Motorsports
GM has appointed Jim Campbell as its new Vice President of Performance and Motorsports Commercial Operations. In addition to overseeing GM’s commercial operations for its motorsports programs, Campbell is tasked with elevating the reputations of the Cadillac and General Motors brands by leveraging the new Cadillac Formula 1 team.
Campbell’s job before his new appointment was Chief Product Officer for GM China and President of the Durant Guild. Previously, he’s held various leadership roles in General Motors, some of which have been in motorsports operations. His motorsport resume spans NASCAR, INDYCAR, IMSA, NHRA, FIA WEC, and off-road racing, making him well-suited for his new role.
“Jim’s experience and leadership will be invaluable as we prepare to join the Formula 1 grid in 2026 with the Cadillac Formula 1 team, a uniquely American venture,” GM President Mark Reuss said. “While racing is deeply rooted in our history, F1 marks a bold new frontier, on a worldwide stage, and is the pinnacle of motorsports. Having Jim in this position working with our collective team makes me feel even more confident in our capabilities and plans to succeed, and to win.”
Although General Motors is giving a lot of hype to the Cadillac Formula 1 team, Campbell will presumably also be working with GM’s other motorsports operations. These include Cadillac and Corvette’s presence in IMSA and WEC, as well as Chevy’s participation in NASCAR and as an INDYCAR engine supplier.
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