FOX expands NASCAR coverage to Mexico, Latin America
FOX reaffirmed its position as the undisputed leader in the sports media industry in Mexico and Latin America by announcing the addition of NASCAR to its screens starting Feb. 1. This strategic partnership not only expands FOX’s already robust portfolio of broadcast rights, but also reflects its goal of bringing together the properties with the highest audience reach, relevance and loyalty in the region.
NASCAR joins FOX with a clear vision: to bring together on a single screen the competitions that drive motorsports and connect with a rapidly growing fan base in Mexico, fueled by the presence of Daniel Suárez, the Mexican driver who has spent more than a decade competing in NASCAR, racing at the highest level and establishing himself as one of the series’ leading figures.
FOX’s coverage includes the NASCAR Cup Series, which begins on Feb. 1 with the Cook Out Clash at Bowman Gray and features one of its most anticipated moments with the Daytona 500 (500 Miles of Daytona) on Feb. 15 at Daytona International Speedway, before concluding the season on Nov. 8 with the Championship Race at Homestead-Miami Speedway. This offering is complemented by the NASCAR O’Reilly Auto Parts Series and the NASCAR Craftsman Truck Series, bringing the total to more than 90 NASCAR races throughout the year.
FOX’s motorsports offering is rounded out by the IMSA WeatherTech SportsCar Championship, which opened the calendar with the 24 Hours of Daytona and closes with Petit Le Mans, reinforcing a lineup that blends speed, endurance and spectacle. For fans who live and breathe motorsports, FOX becomes the essential destination. Anyone seeking the thrill of every NASCAR race will know that FOX’s platform is the exclusive meeting point where speed and strategy come to life.
“NASCAR arrives to complete our motorsports offering and to bring Mexican audiences closer to the great stories of racing, with figures that generate identity and passion, including Daniel Suárez, who will compete in his 10th season in the NASCAR Cup,” said Luis Maldonado, executive director of programming and marketing at FOX Latin America.
With the addition of NASCAR, FOX strengthens its position as the home of motorsports, bringing together the most exciting competitions on a single screen for fans. Once again, FOX consolidates its role as a multiplatform destination, reaffirming its commitment to shaping the global sports agenda and delivering the highest-impact events directly to audiences.
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