June 18th 2025
FloSports, NASCAR add $50,000 to purse for Late Model Virginia Triple Crown
One of the most iconic titles in Late Model Stock Car racing just got a major upgrade. FloSports and NASCAR today announced that they will contribute $50,000 to the purse for the Virginia Triple Crown raising the overall champion purse to $20,000 – making it the richest prize in the event’s storied history. FloRacing will now also be the presenting partner of the Virginia Triple Crown.
FloRacing, has established itself as the nation’s leading destination for live and on-demand grassroots motorsports coverage and a significant investor in the success of regional racing. With FloRacing on board, this year’s Virginia Triple Crown isn’t just bigger – it’s bolder, better, and more competitive than ever.
“We’re thrilled to partner with NASCAR to elevate the Virginia Triple Crown to a whole new level,” said Michael Rigsby, GM of FloRacing. “Late Model racing has long been a core focus for FloRacing, and this partnership lets us invest directly in the drivers, teams, and fans who make it so special. We can’t wait to showcase this incredible three-race showdown to a national audience.”
“The Virginia Triple Crown is a celebration of short track culture – where many of NASCAR’s top stars got their start,” said Joey Dennewitz, managing director, NASCAR Regional. “With the support of FloRacing, we’re amplifying the reach and prestige of each event, creating more excitement for fans and more opportunity for drivers. It’s exactly the kind of grassroots investment that strengthens the future of our sport.”
The new payout structure extends to the top 10 finishers in the Virginia Triple Crown standings, up from just three in previous years:
- 1st – $20,000
- 2nd – $10,000
- 3rd – $7,500
- 4th – $5,000
- 5th – $2,500
- 6th-10th – $1,000 each
All payouts will be distributed following the final leg of the crown – the ValleyStar Credit Union 300 at Martinsville Speedway on Sept. 27.
The Virginia Triple Crown presented by FloRacing is determined by average finish across three of the region’s crown jewel events:
- June 28 – Thunder Road Harley-Davidson 200 at South Boston Speedway
- July 19 – Hampton Heat at Larry King Law’s Langley Speedway
- September 27 – ValleyStar Credit Union 300 at Martinsville Speedway
To be eligible for the championship and prize money, drivers must compete in all three events.
“With FloRacing’s involvement in the Virginia Triple Crown, what was already a most sought-after achievement for the drivers to win, at three of the most storied tracks in NASCAR, has a much larger presence,” said Martinsville Speedway President Clay Campbell. “While this extra incentive will attract more competitors, really, the fans are going to benefit. It’s hard for me to imagine the great racing and drama they will see at South Boston, Langley and Martinsville, whether in person at the track or watching on FloRacing. I’m looking forward to seeing who comes away with the Virginia Triple Crown when the checkered flag drops on the ValleyStar Credit Union 300 on September 27.”
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