Amazon, TNT Sports joining NASCAR broadcasting fold from 2025
In its new media rights deal beginning in 2025, NASCAR retained its two existing broadcast partners Fox Sports and NBC Sports, while adding Amazon Prime Video and TNT Sports.
All 38 NASCAR Cup Series races will be broadcast live. Terms of the seven-year deal were not disclosed.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” said NASCAR President Steve Phelps.
“NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms – whether on broadcast, cable or direct-to-consumer.
“With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
Fox Sports and NBC Sports will carry most of the schedule, each broadcasting 14 races. Fox Sports will broadcast its events on Fox and Fox Sports 1. NBC Sports, which will have the final 14 races of the season, will air its races on NBC and USA Network.
Amazon Prime Video and TNT Sports (a Warner Bros. Discovery division) will split 10 midseason races. Both partners have exclusive rights to the races, practice and qualifying through 2031.
Prime Video will exclusively stream five Cup Series races in its first step into live motorsports coverage. It will also stream practice and qualifying live for the first half of the season through its last midseason races. The exceptions are the Busch Light Clash in L.A., the Daytona 500 and the All-Star Race, all of which will remain on Fox Sports.
Additionally, Prime Video is working with NASCAR Studios on a Garage 56 documentary. All NASCAR races and other content will be available to Prime members in the U.S.
“NASCAR is the most popular motorsport in the country, and we can’t wait to deliver Cup Series racing to Prime members in the U.S. for the first time,” said Jay Marine, vice president and global head of sports at Prime Video. “We are excited to find ways to get NASCAR fans closer to the racing than ever before, and we are proud to contribute to the growth of the sport in the years ahead.”
TNT Sports will simultaneously broadcast its races on TNT and streaming on the B/R Sports Add-On on Max. The practice and qualifying sessions for the remainder of the season will stream on Max and air on truTV.
All practice and qualifying events for the second half of the NASCAR season will be simulcast on Max and truTV. Bleacher Report will also have NASCAR content on its platforms.
“We are thrilled to welcome NASCAR back to TNT Sports and build on our rich, shared history of providing immersive fan experiences that only our world-class team can deliver,” said Luis Silberwasser, chairperson and CEO of Warner Bros. Discovery Sports. “This agreement expands our portfolio of premium sports content throughout the summer and further elevates Max and our leading linear networks. We look forward to utilizing all of our resources to create new opportunities for compelling storytelling that connects with our fans as we present the thrilling action and excitement on the track in innovative ways throughout the entire NASCAR season.”
NASCAR And TNT Sports had a previous 32-year relationship. NASCAR races were broadcast on TNT’s sister station, TBS, from 1983 through 2000 before TNT began carrying the events in 2001 and through the 2014 season.
“These agreements not only show NASCAR’s importance to the sports and entertainment ecosystem but also the willingness of some of the world’s largest and most respected media companies to make significant investments in America’s leading motorsport,” said Brian Herbst, senior vice president of media and productions at NASCAR.
“The media landscape is rapidly evolving, with new distribution platforms providing more options to the consumer than ever before. This is the right mix of media partners to promote and deliver content around our sport – positioning NASCAR for growth across different mediums and giving our fans uninterrupted access on the established platforms that they are already using.
“We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.”
For more information: www.racer.com
For more information: www.racer.com
